‘Everyone, back away from your cakes and handover all fondant moulds and cutters. This is not a drill, I repeat this is not a drill’.
There’s an epidemic that’s taking the cake world by storm.
What is it?
Excessive use of cake decorating moulds and cutters *insert dramatic sound effect*.
These tools are killing our industry and you probably don’t even know it.
*Side-eyes cute butterfly cutter*.
Did you know there are now moulds that can replicate the appearance of buttercream icing and ruffle fondant techniques?
Although I don’t want to be...I’m pretty damn impressed.
I see the appeal - I really do - but I can’t help feel that it’s now gone too far and we’re stunting our potential talent and skill.
Here’s my main three points against excessive mould and cutter use:
- Each cake looks like they’ve come out of a factory - everything is too perfect and sterile.
The magic of handcrafted cakes are those human touches and “flaws” that give your cake character and personality. If you want people to feel connected with what you’re creating, you have to put in some good old fashioned TLC.
- It kills the need for actual skill and creativity
When everyone’s using the same cutters and moulds, a majority of cakes look very generic and similar. There’s no inventiveness or creative flair to the design - nothing that ‘wow’s’ people...You just blend in with the sea of other ‘mould & cutter’ mainstream cakes.
Also? Goodluck trying to problem solve any creative issues or mishaps when you have little skill development.
- It cheapens our industry
When a majority of cakes can be decorated by using moulds, what’s that saying to people about our industry? It completely undervalues the handcrafted work and amazing talent by more skilled decorators.
In a perfect world, I’d say ditch moulds altogether, step away from mainstream cakes and develop your skills and style by creating more handcrafted pieces.
Still gotta use moulds and cutters? Only use them sparingly or in a creative way.
Otherwise I feel this industry is going to be over-run by generic cutter cakes, which will essentially de-value our industry and create an environment where natural talent and creative skills aren't needed.
So here’s to developing our talents and creating beautiful handcrafted cakes! Let's keep this incredible industry thriving.